{"id":813,"date":"2018-01-04T04:03:38","date_gmt":"2018-01-04T04:03:38","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=813"},"modified":"2018-01-04T04:03:38","modified_gmt":"2018-01-04T04:03:38","slug":"use-aso-mobile-game-user-acquisition","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/use-aso-mobile-game-user-acquisition\/","title":{"rendered":"The ASO guide to mobile game user acquisition in 2018"},"content":{"rendered":"

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app.<\/p>\n

If you’re in the world of marketing or advertising you may have heard of the 7 touch rule. This is the belief that it takes roughly 7 interactions with potential customers before they are more likely to convert, or in this case install.<\/p>\n

Let’s examine a few areas in App Store Optimization that can benefit your mobile game user acquisition strategy:<\/h1>\n

Increase Organic Search Visibility<\/h2>\n

The first thing you should do to increase your user acquisition rate is optimize your app store product page.<\/p>\n

App Store Optimization can be broken down into the following high-level\u00a0tasks:<\/p>\n

    \n
  1. Keyword optimization<\/li>\n
  2. Text and graphics optimization<\/li>\n
  3. Split testing text and graphics<\/li>\n
  4. Generating and responding to user reviews<\/li>\n
  5. Link Building<\/li>\n
  6. Localization<\/li>\n<\/ol>\n

    For a complete checklist of ASO tactics, read our previous post, The ASO Checklist Challenge<\/a>.<\/p>\n

    Focus on video content<\/h2>\n

    Content marketing is king in attracting, converting, closing and delighting your user base online. Generating original video content is currently one of the most effective ways to attract new users and get them to come back again and again.<\/p>\n

    Apple Search Ads<\/h2>\n

    Apple\u2019s Search Ads are a great way to gain search visibility for your app. This platform provides a great way for developers to get their app in front of users for even the most competitive keywords.<\/p>\n

    \"Mobile<\/a><\/p>\n

     <\/p>\n

    Facebook, Instagram and\u00a0Snapchat ads<\/h2>\n

    Much like Apple Search Ads, Facebook, Instagram and Snapchat ads allow you to target users that align with your product demographics and entice them to install and use your app.<\/p>\n

    \"Mobile<\/p>\n

     <\/p>\n

    Playable ads<\/h2>\n

    Possibly the very most effective user acquisition advertisement is the Playable Ad. What is a playable ad? It’s kind of like a snack-sized version of in-app gaming. The advantage of this is that user knows what they are signing up for. It’s a highly effective option for user\u00a0acquisition because it helps you not only get installs but high-quality users with a lower churn rate.<\/p>\n