{"id":726,"date":"2017-12-04T21:54:12","date_gmt":"2017-12-04T21:54:12","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=726"},"modified":"2017-12-05T14:10:59","modified_gmt":"2017-12-05T14:10:59","slug":"aso-preview-video-marketing","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/aso-preview-video-marketing\/","title":{"rendered":"How to use your app preview in video marketing"},"content":{"rendered":"<p><strong>Newsflash: it&#8217;s almost 2018 and everyone is hungry for video.<\/strong> Now that we&#8217;ve got that blanket statement of truth out of the way, it&#8217;s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps.\u00a0Here&#8217;s how you can use video to improve your app store optimization through app specific video marketing.<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/VVjfSibzs8A2k\" width=\"480\" height=\"271\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>1. Create a preview video for your App Store, Play Store and Amazon Product Pages<\/h2>\n<p>Did you know that<strong>\u00a0users that engage with your video\u00a0are 2x\u00a0more likely\u00a0to install?!\u00a0<\/strong>That\u2019s great evidence for creating an effective preview. Read our previous article for <a href=\"https:\/\/www.theasoproject.com\/blog\/high-converting-app-preview-video\/?src=bl\">5 steps to creating a high converting app preview video<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Reuse your video on the following ad platforms:<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/video\/instagram-feed\/app-installs\">Facebook\u00a0 &amp; Instagram Ads<\/a><\/p>\n<p><a href=\"https:\/\/businesshelp.snapchat.com\/en-US\/article\/specs-app-install\">SnapChat Ads<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/yt\/advertise\/\">YouTube Video Ads<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Partner with The ASO Project to create and manage your video marketing strategy<\/h2>\n<p>We have created high-converting previews for many of our\u00a0clients&#8217; apps. Most recently, we&#8217;ve completed videos for CBS Sports and a fun dating app called Klique. Our video experts are specialized in animation, videography\u00a0and the latest trends in video marketing. With shortening attention spans and a shift in where viewers choose to consume video, The ASO Project team has the native attention needed to propel your preview into the right place at the right time. Check our Klique&#8217;s Snapchat ad, and the CBS Sports app preview video below:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TsQV7PurzII\" width=\"560\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tBOX2_mDF4Q\" width=\"560\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\">Drop us a request<\/a> for a discovery phone call. We will discuss your needs and help you formulate a strategy for your app preview and video marketing!<\/p>\n<p><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-742\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/12\/cta-copy-2.png\" alt=\"Video Marketing &amp; ASO | App Preview | Design | The ASO Project: App Store Optimization\" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/12\/cta-copy-2.png 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/12\/cta-copy-2-300x79.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/12\/cta-copy-2-768x201.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/12\/cta-copy-2-1024x268.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsflash: it&#8217;s almost 2018 and everyone is hungry for video. Now that we&#8217;ve got that blanket statement of truth out of the way, it&#8217;s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps.\u00a0Here&#8217;s how you can use [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[72,106,35,55,155,156,150,107,152,153,151,154],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use your app preview in video marketing | The ASO Project Blog<\/title>\n<meta name=\"description\" content=\"Here&#039;s how you can use video to improve your app store optimization through app specific video marketing. 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