{"id":654,"date":"2017-11-07T03:44:44","date_gmt":"2017-11-07T03:44:44","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=654"},"modified":"2017-11-07T03:44:44","modified_gmt":"2017-11-07T03:44:44","slug":"iphone-x-changing-app-industry","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/","title":{"rendered":"iPhone X is changing the app industry"},"content":{"rendered":"<p class=\"p1\">The iPhone X is finally here and along with all its fancy new Face ID technology, it\u2019s bringing with it huge changes to the app industry. Let&#8217;s examine the tip of the iceberg now that the device has been in users&#8217; hands for a week.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>New Competition<\/b><\/h2>\n<p class=\"p1\">2018 will be the year of AR (augmented reality for those of you who don\u2019t know). Tim Cook revealed that there are already 1000 apps in the App Store utilizing AR &amp; Apple&#8217;s ARKit.<\/p>\n<p class=\"p1\">But it\u2019s not only AR that poses a threat, it\u2019s tons of new competition with better user interface design and all around better products. Are you ready for it?<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>Mind the Notch<\/b><\/h2>\n<p class=\"p1\">When\u2019s the last time you updated your UI design? Well if you haven\u2019t taken the X into consideration, you\u2019re going to be the laughing stock of the App Store. We&#8217;ve seen some examples of poor UI adaptation and some examples of great design innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-659\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/notch-ui.png\" alt=\"\" width=\"1128\" height=\"627\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/notch-ui.png 1128w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/notch-ui-300x167.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/notch-ui-768x427.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/notch-ui-1024x569.png 1024w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">The new \u201cnotch\u201d, or sensor housing, poses a design challenge for developers. There are a few ways to work around\/with this obstacle. Check out this #embracethenotch design by Carrot Weather:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/app\/carrot-weather\/id961390574?mt=8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-670\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/DJn4H8YWsAYgMRQ.jpg\" alt=\"Carrot Weather App | iPhone X app UI design | The ASO Project\" width=\"1200\" height=\"1053\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/DJn4H8YWsAYgMRQ.jpg 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/DJn4H8YWsAYgMRQ-300x263.jpg 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/DJn4H8YWsAYgMRQ-768x674.jpg 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/DJn4H8YWsAYgMRQ-1024x899.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>iPhone X Screenshot Size\u00a0<\/b><\/h2>\n<p class=\"p1\">We were all psyched when iOS 11 debuted the new App Store UI. If you\u2019ve been following our weekly posts, you also know that the UI changed a lot design-wise.<\/p>\n<p class=\"p1\">There are now 3 visible screenshots in search (versus 2 previously) and apps are allowed to add up to 3 preview videos as well. To have the best chance at attracting attention during users\u2019 scroll sessions, it\u2019s important to optimize your graphics: app icon, screenshots, and previews.<\/p>\n<p class=\"p1\">The new iPhone x Screenshot measurements are:<\/p>\n<ul>\n<li class=\"p1\" style=\"text-align: left;\">1125 x 2436<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Ready to get optimized for the X? We\u2019re here to help. <a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\">Contact us here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-658 size-full\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/cta.png\" alt=\"\" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/cta.png 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/cta-300x79.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/cta-768x201.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/11\/cta-1024x268.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iPhone X is finally here and along with all its fancy new Face ID technology, it\u2019s bringing with it huge changes to the app industry. Let&#8217;s examine the tip of the iceberg now that the device has been in users&#8217; hands for a week. &nbsp; New Competition 2018 will be the year of AR [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[5,41,143,142,104,144],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iPhone X is changing the app industry | The ASO Project Blog<\/title>\n<meta name=\"description\" content=\"The iPhone X is finally here and along with all its fancy new Face ID, it\u2019s bringing with it huge changes to the app industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Schnittker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/\",\"name\":\"iPhone X is changing the app industry | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2017-11-07T03:44:44+00:00\",\"dateModified\":\"2017-11-07T03:44:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\"},\"description\":\"The iPhone X is finally here and along with all its fancy new Face ID, it\u2019s bringing with it huge changes to the app industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/iphone-x-changing-app-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iPhone X is changing the app industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\",\"name\":\"Erin Schnittker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"caption\":\"Erin Schnittker\"},\"description\":\"Erin Schnittker is a graphic design &amp; digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. 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