{"id":592,"date":"2017-10-18T02:20:45","date_gmt":"2017-10-18T02:20:45","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=592"},"modified":"2017-10-18T02:20:45","modified_gmt":"2017-10-18T02:20:45","slug":"app-store-competition-monitoring","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/app-store-competition-monitoring\/","title":{"rendered":"Competition monitoring in the App Stores"},"content":{"rendered":"

The app industry is a volatile market. There is a potential for huge gains and equally unforeseen\u00a0dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app?<\/p>\n

Keep an eye on the competition.<\/strong><\/h2>\n

It’s important to track your app store competition so that you’re never blindsided by newcomers to your category with large publicity and rank velocity. We track these poignant metrics to aid our clients ASO efforts:<\/p>\n

Spy on competitor backlinks<\/strong><\/h2>\n

Building\u00a0backlinks has increasing importance for improving rankings in the Google Play Store. We monitor and track backlinks and referring domains, along with anchor text and additional metrics in order to see if any competitors have increased their link building effort. \u00a0Additionally, Search Engines Results Pages (SERP) now list apps in a prominent location which takes up a lot of the visual real estate (especially on mobile). \u00a0We track your competitors referring domains and app web rank to identify areas of opportunity.<\/p>\n

Spy on Search Ads<\/strong><\/h2>\n

We keep an eye on the keywords that your competition are bidding on. By monitoring this we can assure we intelligently bid on the top competitive terms and most importantly your brand-centric keywords!<\/p>\n

Track the essentials<\/strong><\/h2>\n

The following are important variables to pay attention to with your app store competition, and they’re all things that we actively track:<\/p>\n