{"id":558,"date":"2017-10-10T13:32:42","date_gmt":"2017-10-10T13:32:42","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=558"},"modified":"2017-10-10T13:38:17","modified_gmt":"2017-10-10T13:38:17","slug":"get-featured-app-store","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/","title":{"rendered":"How to get featured in the App Store"},"content":{"rendered":"<h2>It&#8217;s highly coveted, elusive and if you can land one, it&#8217;s going to pay off big time. It&#8217;s the feature spot in the App Store!<\/h2>\n<p>When you secure a featured spot in the App Store, you are sure to see a spike in downloads and installs. Just check out the results that two of our clients experienced after a feature:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-562\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/FEATURE-RESULTS-APP-1.png\" alt=\"Results of an App Store Feature | How to get featured on the App Store | App Store Optimization\" height=\"auto\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/FEATURE-RESULTS-APP-1.png 1359w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/FEATURE-RESULTS-APP-1-300x69.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/FEATURE-RESULTS-APP-1-768x177.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/FEATURE-RESULTS-APP-1-1024x237.png 1024w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-566\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/app-client-2.png\" alt=\"Results of an App Store Feature | How to get featured on the App Store | App Store Optimization\" height=\"auto\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/app-client-2.png 1359w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/app-client-2-300x69.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/app-client-2-768x177.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/app-client-2-1024x237.png 1024w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s every developer&#8217;s dream to achieve\u00a0a spot in the App Store&#8217;s featured section, but what&#8217;s a dev to do in order to get a feature?\u00a0 It&#8217;s important to have a solid App Store Optimization foundation that shows Apple you have an excellent, high-quality product.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">Here is a comprehensive list of ASO tasks that you need to address:<\/h2>\n<ul style=\"text-align: left;\">\n<li><strong>Utilize appropriate keywords <\/strong>&#8211; curate your list of keywords based on search volume, brand identity, and competitors<\/li>\n<li><strong>Optimize title and subtitle\u00a0<\/strong>&#8211; use your 30 characters to their best ability!<\/li>\n<li><strong>Consistently update Promotional Text\u00a0<\/strong>&#8211; highlight new features and additional updates<\/li>\n<li><strong>Design appealing graphics<\/strong> &#8211; create an enticing app icon, optimize your screenshots to visual &amp; conversion benefit and include app preview videos to highlight the unique features of your app<\/li>\n<li><strong>Pay attention to reviews<\/strong> &#8211; build a strong library of reviews and actively respond to users in order to improve your app<\/li>\n<li><strong>Use new Apple technologies<\/strong> &#8211; Apple appreciates that apps that implement their latest and greatest technologies &#8211; i.e. AR kit, Core ML, SiriKit, MusicKit etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Other items that <a href=\"https:\/\/developer.apple.com\/app-store\/discoverability\/\">Apple specifically lists <\/a>that they want to see are:<\/p>\n<ul>\n<li style=\"text-align: left;\">Above average UX\/UI<\/li>\n<li style=\"text-align: left;\">Localization (<a href=\"https:\/\/www.theasoproject.com\/blog\/aso-localization\/\">what is localization?<\/a>)<\/li>\n<li style=\"text-align: left;\">Overall performance and quality<\/li>\n<li style=\"text-align: left;\">Exciting gameplay, audio and visuals<\/li>\n<li>Unique app functionality<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>What to expect after a feature:<\/h2>\n<p>The obvious benefit is an influx of installs. But did you know that after you get featured, you&#8217;re likely to continue to see an install benefit from improved rankings? By utilizing an ASO strategy, you can capitalize on the influx of installs and increased download velocity to rank better for your keywords and subsequently enjoy a prolonged state of impressions, pageviews and installs. It&#8217;s true! Features are the gift that keep\u00a0on giving. It&#8217;s a great idea to use your feature status to market your app as well! Brag a little; why not? But remember, it all starts with a high-quality, well-optimized app!<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Want help submitting your app for the chance to be featured?<\/h2>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\">Contact us for a free strategy session today!<\/a><\/h2>\n<p><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-559 size-full\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/feature-cta.png\" alt=\"How to get featured | iOS App Store | App Store Optimization | The ASO Project Blog \" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/feature-cta.png 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/feature-cta-300x79.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/feature-cta-768x201.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/10\/feature-cta-1024x268.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s highly coveted, elusive and if you can land one, it&#8217;s going to pay off big time. It&#8217;s the feature spot in the App Store! When you secure a featured spot in the App Store, you are sure to see a spike in downloads and installs. Just check out the results that two of our [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[5,7,115,116,117,90,104],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get featured in the App Store | The ASO Project Blog<\/title>\n<meta name=\"description\" content=\"To have the best chance to get featured, it&#039;s important to have a solid App Store Optimization foundation. How to get featured in the App Store:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Schnittker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/\",\"name\":\"How to get featured in the App Store | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2017-10-10T13:32:42+00:00\",\"dateModified\":\"2017-10-10T13:38:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\"},\"description\":\"To have the best chance to get featured, it's important to have a solid App Store Optimization foundation. How to get featured in the App Store:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to get featured in the App Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\",\"name\":\"Erin Schnittker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"caption\":\"Erin Schnittker\"},\"description\":\"Erin Schnittker is a graphic design &amp; digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin\u2019s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients\u2019 apps.\",\"sameAs\":[\"https:\/\/www.theasoproject.com\"],\"url\":\"https:\/\/www.theasoproject.com\/blog\/author\/erin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to get featured in the App Store | The ASO Project Blog","description":"To have the best chance to get featured, it's important to have a solid App Store Optimization foundation. How to get featured in the App Store:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/","twitter_misc":{"Written by":"Erin Schnittker","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/","url":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/","name":"How to get featured in the App Store | The ASO Project Blog","isPartOf":{"@id":"https:\/\/www.theasoproject.com\/blog\/#website"},"datePublished":"2017-10-10T13:32:42+00:00","dateModified":"2017-10-10T13:38:17+00:00","author":{"@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f"},"description":"To have the best chance to get featured, it's important to have a solid App Store Optimization foundation. How to get featured in the App Store:","breadcrumb":{"@id":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theasoproject.com\/blog\/get-featured-app-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theasoproject.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to get featured in the App Store"}]},{"@type":"WebSite","@id":"https:\/\/www.theasoproject.com\/blog\/#website","url":"https:\/\/www.theasoproject.com\/blog\/","name":"The ASO Project Blog","description":"App Store Optimization News, Tips and Best Practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f","name":"Erin Schnittker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g","caption":"Erin Schnittker"},"description":"Erin Schnittker is a graphic design &amp; digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin\u2019s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients\u2019 apps.","sameAs":["https:\/\/www.theasoproject.com"],"url":"https:\/\/www.theasoproject.com\/blog\/author\/erin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/558"}],"collection":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/comments?post=558"}],"version-history":[{"count":15,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions\/578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media\/560"}],"wp:attachment":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media?parent=558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/categories?post=558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/tags?post=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}