{"id":457,"date":"2017-09-05T15:13:11","date_gmt":"2017-09-05T15:13:11","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=457"},"modified":"2017-09-05T16:37:49","modified_gmt":"2017-09-05T16:37:49","slug":"voice-search-aso","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/voice-search-aso\/","title":{"rendered":"How voice search is impacting ASO"},"content":{"rendered":"<p style=\"text-align: left;\">We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018.<\/p>\n<h2 style=\"text-align: left;\">Convenience is King<\/h2>\n<div style=\"text-align: left;\">Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their\u00a0voices to search rather than typing. With voice recognition at an all time high, more and more people switch to voice search as a constant form of behavior every day. The shift to voice search has come about largely because people like the convenience of the medium.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">All of these virtual assistants deliver mobile apps in voice search results. These can come as either web search results, app store search results or App Store categories. The challenge for developers is how to use this new search variable to their advantage in the app stores.<\/div>\n<div><\/div>\n<div style=\"text-align: left;\">For example, you can see below that different phrasing of the same question can return several different results in iOS 11:<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1024\" class=\"aligncenter wp-image-474 size-large\" style=\"max-width: 100%;\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/09\/Voice-Search-ASO-1-840x1024.png\" alt=\"voice search and App Store optimization iOS 11 2018 | The ASO Project Blog\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/09\/Voice-Search-ASO-1-840x1024.png 840w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/09\/Voice-Search-ASO-1-246x300.png 246w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2017\/09\/Voice-Search-ASO-1-768x937.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/div>\n<div style=\"text-align: left;\"><\/div>\n<h2><\/h2>\n<h2 style=\"text-align: left;\">How to optimize your app for Voice Search:<\/h2>\n<ul style=\"text-align: left;\">\n<li>research the questions users are posing in relation to your app category (forums like <a href=\"https:\/\/www.quora.com\/profile\/The-ASO-Project\">Quora<\/a> and <a href=\"https:\/\/www.reddit.com\/user\/TheASOProject\/\">Reddit<\/a> are great places to discover more about your target audience and their needs)<\/li>\n<li>think about the long tail keywords user&#8217;s might use in voice search and use them in your product page<\/li>\n<li>use conversational language in your app&#8217;s description<\/li>\n<li>app localization will be even more important with user&#8217;s speaking with their local slang and languages<\/li>\n<li>pay special attention to your listings on geo-location social sites, especially Yelp, Foursquare, and Facebook.<\/li>\n<\/ul>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">With the recent releases of iOS 11 and Android Oreo, it\u2019s important to stay up to date with the changes that could potentially affect your app\u2019s ranking and success across the app stores. Sign up below to receive the latest news as well as tips and tricks right in your inbox.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Looking to start a dedicated ASO Strategy? <a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\">Contact us today for a free discovery session<\/a> and to hear how we can best serve you with our proven <a href=\"https:\/\/www.theasoproject.com\/services?src=bl\">suite of ASO solutions<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their\u00a0voices to search rather than typing. With voice recognition [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,20],"tags":[5,103,16,15,102,100,101],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How voice search is impacting ASO | The ASO Project Blog<\/title>\n<meta name=\"description\" content=\"We all know that mobile search has replaced desktop in terms of traffic. 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