{"id":2588,"date":"2025-07-30T09:18:42","date_gmt":"2025-07-30T15:18:42","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=2588"},"modified":"2025-08-07T10:54:35","modified_gmt":"2025-08-07T16:54:35","slug":"cpp-organic-keywords-are-live","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/cpp-organic-keywords-are-live\/","title":{"rendered":"CPP Organic Keywords are LIVE"},"content":{"rendered":"

Organic keyword searches for Custom Product Pages are now\u00a0LIVE\u00a0<\/strong>in the App Store. When Apple announced this capability at WWDC last month (check out our recap here<\/a>), developers were thrilled Apple has finally “matched” the Custom Store Listing value that the Play Store already has. Since their launch, CPPs have dramatically impacted the conversion rates within Apple Ads and through direct linking, and today marks a major leap forward: those same customized experiences can now be triggered by organic keyword searches.<\/p>\n

\"\"<\/p>\n

What\u2019s New?<\/h3>\n

Previously, Custom Product Pages were mostly confined to paid campaigns (like Apple Search Ads) or external traffic. But with this update, developers can now assign keyword mappings to CPPs, allowing specific organic search terms to surface targeted custom pages in place of the default product page.<\/p>\n

For example, our sports related client below has the opportunity to select keywords for their “NFL” Custom Product Page:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Why This Matters for ASO<\/h3>\n

This change fundamentally shifts how we approach keyword optimization on the App Store:<\/p>\n