{"id":2457,"date":"2024-10-30T12:27:04","date_gmt":"2024-10-30T18:27:04","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=2457"},"modified":"2024-10-30T12:27:04","modified_gmt":"2024-10-30T18:27:04","slug":"view-through-attribution-coming-to-asa-attribution-api","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/","title":{"rendered":"View-through attribution coming to ASA Attribution API"},"content":{"rendered":"<p>Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Introduction of &#8220;claimType&#8221;<\/strong>:\n<ul>\n<li>A new static field, \u201cclaimType,\u201d will be included in all payloads starting this November. This field will identify whether an install originated from a view (impression) or a click (tap on an ad).<\/li>\n<li>For now, \u201cclaimType\u201d will only return \u201cClick\u201d until view-through attribution is fully available next spring.<\/li>\n<\/ul>\n<\/li>\n<li><strong>&#8220;impressionDate&#8221; for Detailed Payloads<\/strong>:\n<ul>\n<li>When view-through attribution launches, \u201cimpressionDate\u201d will also be available for more granular tracking in detailed payloads, allowing advertisers to track when impressions led to app installs.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>Why This Matters<\/h3>\n<p>This new functionality will enable advertisers to measure installs driven by ad views and clicks separately, providing a clearer picture of campaign performance and user engagement. It\u2019s recommended to integrate \u201cclaimType\u201d into your tracking setup in preparation for the full rollout.<\/p>\n<p>Stay tuned for more updates as view-through attribution becomes available, helping you refine your Apple Search Ads strategies for better insights and results.<\/p>\n<p>Need help with <a href=\"https:\/\/www.theasoproject.com\/services\/apple-search-ads-management\/?src=bl\" target=\"_blank\" rel=\"noopener\">Apple Search Ads Management<\/a>? <a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> for a free consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs. &nbsp; Introduction of &#8220;claimType&#8221;: A new static field, \u201cclaimType,\u201d will be included in all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[65,286,291,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>View-through attribution coming to ASA Attribution API | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Dunham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/\",\"name\":\"View-through attribution coming to ASA Attribution API | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2024-10-30T18:27:04+00:00\",\"dateModified\":\"2024-10-30T18:27:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/75d366aa1648621b1d149fb591acee20\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/view-through-attribution-coming-to-asa-attribution-api\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"View-through attribution coming to ASA Attribution API\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/75d366aa1648621b1d149fb591acee20\",\"name\":\"Todd Dunham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038a43945f2e855c4db09ca7be78fd9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038a43945f2e855c4db09ca7be78fd9d?s=96&d=mm&r=g\",\"caption\":\"Todd Dunham\"},\"description\":\"An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. As CEO, Todd oversees all operational aspects of The ASO Project, and was integral in developing The ASO Project's proprietary algorithm and scoring methods used in the ASO process. Todd has vast experience with the App Store, Google Play Store and Amazon Store, deploying apps through all different categories. As a former four year NCAA Division I baseball player, Todd understands and appreciates the competitive and fast paced world of technology. 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