{"id":2115,"date":"2020-08-11T20:04:28","date_gmt":"2020-08-11T20:04:28","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=2115"},"modified":"2020-08-11T20:05:44","modified_gmt":"2020-08-11T20:05:44","slug":"stravas-aso-training-plan","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/","title":{"rendered":"Strava&#8217;s ASO Training Plan"},"content":{"rendered":"<p>With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I\u2019ve never seen so many people outside running, walking their dogs or biking \u2013 and I\u2019m from Florida so that\u2019s saying A LOT. With a lot of people suddenly becoming fitness addicts (out of pure necessity, let\u2019s be honest), fitness tracking apps are booming. Let\u2019s take a look at fitness mapper, Strava to see if their ASO is in tip top shape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2172 size-full\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Titlesubtitle.png\" alt=\"\" width=\"1200\" height=\"520\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Titlesubtitle.png 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Titlesubtitle-300x130.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Titlesubtitle-768x333.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Titlesubtitle-1024x444.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><strong>iOS Title: \u201cStrava: Run, Ride, Swim\u201d<\/strong><\/h2>\n<p>Upon first glance, Strava\u2019s Title seems to be pretty solid on the keyword side. They expand upon just their name and add in three keywords. Mission accomplished, right? Maybe. \u201cRun\u201d is a pretty good keyword to put in your title (56\/100 volume). \u201cRide\u201d and \u201cswim\u201d are less strong at 40\/100 and 34\/100 volume, respectively. Strava isn\u2019t in the top 20 for \u201cride\u201d, nor the top 5 for \u201cswim\u201d. Are there better keywords that they could try? We&#8217;ve found that cycling keywords between the subtitle and title can be an effective way to &#8220;shake up&#8221; Apple&#8217;s algorithm to see if they prefer a specific keyword in a different piece of metadata. Our recommendation, mix up keywords and test different terms in the title vs subtitle.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Play Store Title: \u201cStrava: Track Running, Cycling &amp; Swimming\u201d<\/strong><\/h2>\n<p>The Play Store title effectively utilizes a lot of high volume and relevant terms. Their rankings for \u201crunning\u201d (54\/100) and \u201ccycling\u201d (49\/100) are both within the top five. The title here is effectively implemented and is a strong example of how keywords can &#8220;mix&#8221; and don&#8217;t need to be exact phrases. Example: the exact phrase &#8220;swimming tracker&#8221; is not in the title, or description, but they still rank within the top 5. Our recommendation: try to find one or two last keywords to squeeze in with the extra 9 available characters.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Play Store Density<\/strong><\/h2>\n<p>Important keywords need to have effective density. I say effective, rather than &#8220;high&#8221; because it&#8217;s important to research competitors to understand what types of keyword density the apps around you are using, and what will work for you. Pulling the density count for Strava, they have fairly effective densities. The keywords with the highest density are &#8220;tracker&#8221;, &#8220;track&#8221;, &#8220;training&#8221; and &#8220;running&#8221;. However, they might be missing out on keywords such as \u201cbike\u201d, \u201crun\u201d, \u201cride\u201d, etc, which are significantly lower than we would recommend. Again, we don&#8217;t recommend a specific density, because it&#8217;s important to do your research! Our recommendation: increase densities a bit on the core keywords and focus on keyword placement throughout the description.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2171 size-full\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshots.png\" alt=\"\" width=\"1200\" height=\"520\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshots.png 1200w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshots-300x130.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshots-768x333.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshots-1024x444.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><strong>Screenshots &amp; Preview Video<\/strong><\/h2>\n<p>Strava is effectively utilizing Creative Ad Sets within Apple Search Ads by adding additional screenshot &#8220;sets&#8221; to their listing. We would recommend utilizing specific screenshot sets that target specific keywords. Example: running focused screenshots would target running related keywords.\u00a0Active testing is a key part of a successful ASO strategy. On the other hand, Strava doesn\u2019t utilize a preview video. Generally speaking, we always recommend at least testing a preview video. An effectively designed video can improve conversions in a big way. Our recommendation: increase the text size on the current screenshots to improve legibility, and split test preview videos!<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.theasoproject.com\/contact\">Ready to run with your ASO? Talk to one of our ASO \u201ccoaches\u201d today to get an evaluation of your training plan!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I\u2019ve never seen so many people outside running, walking their dogs or biking \u2013 and I\u2019m from Florida so that\u2019s saying A LOT. With a lot of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[35,67,71,278,302],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strava&#039;s ASO Training Plan | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/\",\"name\":\"Strava's ASO Training Plan | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2020-08-11T20:04:28+00:00\",\"dateModified\":\"2020-08-11T20:05:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/stravas-aso-training-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strava&#8217;s ASO Training Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. 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