Icons are always a big one. For lack of a better word, your icon is the face of your app. You can use your icon to convey that your app is perfect for the summer. Throw in some waves, a fish, sand, beach hats \u2013 whatever floats your boat! Check out this great example from The Sims, who\u2019s great about keeping their icon seasonally relevant. All they did was throw in a yellow (re: sunny!) background and a sunhat on their character. A few tweaks and, BOOM, summer icon.<\/p>\n
![\"\"](\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/05\/Icons.png\"){kind=icon}
<\/p>\n
Preview Video<\/strong><\/h2>\nTime for your preview video to get its tan on. Yea, during the winter months we all pale a bit. But now it\u2019s time to get some refreshing vitamin C(reative). Don\u2019t tell me you haven\u2019t been moled away, working on a snazzy new feature or two for your app or game. Now\u2019s your time to show it off with an updated preview video! While you have your video file open, you. Might as well take a look around. Have you made any UI updates? Maybe your callouts need a refresher? Can you add anything like a swanky new text effect to spruce things up a bit?<\/p>\n
If you\u2019re on the App Store, your creativity is a little bit limited \u2013 but that doesn\u2019t mean you can\u2019t have a fun and engaging preview video! For those working on the Play Store, play it up! Make your preview video as fun as you want \u2013 just make sure it still converts. While you\u2019re at it, maybe you should do some split testing with your video.<\/p>\n
<\/p>\n
Description<\/strong><\/h2>\nThis is huge for Play Store developers, but Apple developers can refresh their description (or the updates section) too! Like your preview video, the description is a great place to brag about those new features you\u2019ve been working on. Maybe you added 10 new levels to your game. Maybe your shopping app has stepped up its online shoe game. Whatever it is, talk about it in the description!<\/p>\n
Additionally, regular updates to your Android description can be extremely helpful when it comes to improving keyword rankings. We recommend description tweaks and updates every 2-4 weeks, depending on the data and how quickly you see rankings change for your specific app.<\/p>\n
![\"\"](\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2020\/05\/Updates.png\")
<\/p>\n
These are just three easy ways your app can shed some winter fat to get ready for the summer. Summertime is a huge opportunity to get ahead in the ASO game. Whether it\u2019s gaming, fashion, fitness or anything in between, your ASO strategy should be glowing.<\/p>\n
<\/p>\n
Don\u2019t want to get sunburned? Talk to one of our ASO experts today to figure out the best strategy for your app!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"Things are heating up and across the U.S., kids are finishing up exams and \u201cchillaxing\u201d. We’re always fans of seasonality and keeping your app relevant top the weather, season, activities, holidays, etc… As summer fun starts to ramp up, it\u2019s time to turn up the heat on your ASO strategy. With kids, teens and college […]<\/p>\n","protected":false},"author":6,"featured_media":2128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[67,71,166,259],"yoast_head":"\n
Summer ASO Refresh | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/\",\"name\":\"Summer ASO Refresh | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2020-05-27T00:33:11+00:00\",\"dateModified\":\"2020-05-27T00:33:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/summer-aso-refresh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Summer ASO Refresh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. 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This is huge for Play Store developers, but Apple developers can refresh their description (or the updates section) too! Like your preview video, the description is a great place to brag about those new features you\u2019ve been working on. Maybe you added 10 new levels to your game. Maybe your shopping app has stepped up its online shoe game. Whatever it is, talk about it in the description!<\/p>\n
Additionally, regular updates to your Android description can be extremely helpful when it comes to improving keyword rankings. We recommend description tweaks and updates every 2-4 weeks, depending on the data and how quickly you see rankings change for your specific app.<\/p>\n
<\/p>\n
These are just three easy ways your app can shed some winter fat to get ready for the summer. Summertime is a huge opportunity to get ahead in the ASO game. Whether it\u2019s gaming, fashion, fitness or anything in between, your ASO strategy should be glowing.<\/p>\n
<\/p>\n