{"id":2109,"date":"2020-05-28T17:35:07","date_gmt":"2020-05-28T17:35:07","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=2109"},"modified":"2020-05-28T21:37:32","modified_gmt":"2020-05-28T21:37:32","slug":"is-google-play-pass-for-you","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/","title":{"rendered":"Is Google Play Pass for you?"},"content":{"rendered":"

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you\u2019re a developer, maybe more specifically a game<\/em> developer, is adding your game to Google Play Pass worth it?<\/p>\n

How does Play Pass work?<\/strong><\/h2>\n

Similar to Apple Arcade, Google Play Pass is an exclusive monthly subscription service. For just $4.99\/month, users get access to \u201cpremium\u201d apps and games. Despite its deceiving name, Play Pass isn\u2019t just for games \u2013 Google says Play Pass has \u201cpuzzles, podcasts and everything in between.\u201d Joining Play Pass is available to published and unpublished apps on the Play Store. Google\u2019s developer sites states that Play Pass is great for developers looking to expand their audience, get more dependability in their revenue, get a spot in a special curated section of the Play Store and indicate app quality to users.<\/p>\n

If you are accepted to be a part of Play Pass, there are three ways to integrate your app into Play Pass:<\/p>\n

    \n
  • Paid apps become free<\/li>\n
  • IAPs are free<\/li>\n
  • Ads are removed<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    All three of these options only become available for Play Pass subscribers. Google offers a single APK that supports all three options, depending on the revenue plan already supported by your app.<\/p>\n

    Is Play Pass right for you?<\/strong><\/h2>\n

    Obviously, the most obvious advantage that Play Pass offers is a more dependable revenue stream from your app. If you have an app, any app, that is either paid, has IAPs or currently offers ads, then Play Pass offers a way for you to easily integrate into the Play Pass family. Additionally, unlike Apple Arcade, your app remains available on the greater Play Store for non-Play Pass users to download and use. Another thing to note is that Play Pass is currently only available to users in the U.S.<\/p>\n

    Is the Google Play Pass right for your app? A study by AppsFlyer showed that only 4.6% of Android users make a purchase for an app per month, possibly making it a challenge to make consistent revenue on the Play Store. Play Pass gives you a chance to boost your monthly revenue a bit.<\/p>\n

    Play Pass or Pass? Either way, make sure your ASO steps up to play!<\/h2>\n","protected":false},"excerpt":{"rendered":"

    Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you\u2019re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]<\/p>\n","protected":false},"author":6,"featured_media":2132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20],"tags":[17,193,182,305,296],"yoast_head":"\nIs Google Play Pass for you? | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/\",\"name\":\"Is Google Play Pass for you? | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2020-05-28T17:35:07+00:00\",\"dateModified\":\"2020-05-28T21:37:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Google Play Pass for you?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. She ran marketing campaigns for GloDev, inc. as an intern and has worked as a designer for the Wheaton College Athletics Office, football and crew teams. A former college athlete, Liv's drive to constantly improve translates to our clients receiving increasingly refined solutions for their ASO needs.\",\"sameAs\":[\"https:\/\/www.theasoproject.com\"],\"url\":\"https:\/\/www.theasoproject.com\/blog\/author\/liv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Google Play Pass for you? | The ASO Project Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/","twitter_misc":{"Written by":"Liv Ade","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/","url":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/","name":"Is Google Play Pass for you? | The ASO Project Blog","isPartOf":{"@id":"https:\/\/www.theasoproject.com\/blog\/#website"},"datePublished":"2020-05-28T17:35:07+00:00","dateModified":"2020-05-28T21:37:32+00:00","author":{"@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7"},"breadcrumb":{"@id":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theasoproject.com\/blog\/is-google-play-pass-for-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theasoproject.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Google Play Pass for you?"}]},{"@type":"WebSite","@id":"https:\/\/www.theasoproject.com\/blog\/#website","url":"https:\/\/www.theasoproject.com\/blog\/","name":"The ASO Project Blog","description":"App Store Optimization News, Tips and Best Practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7","name":"Liv Ade","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g","caption":"Liv Ade"},"description":"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. She ran marketing campaigns for GloDev, inc. as an intern and has worked as a designer for the Wheaton College Athletics Office, football and crew teams. A former college athlete, Liv's drive to constantly improve translates to our clients receiving increasingly refined solutions for their ASO needs.","sameAs":["https:\/\/www.theasoproject.com"],"url":"https:\/\/www.theasoproject.com\/blog\/author\/liv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/2109"}],"collection":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/comments?post=2109"}],"version-history":[{"count":3,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/2109\/revisions"}],"predecessor-version":[{"id":2134,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/2109\/revisions\/2134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media\/2132"}],"wp:attachment":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media?parent=2109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/categories?post=2109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/tags?post=2109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}