{"id":2080,"date":"2019-12-10T21:11:52","date_gmt":"2019-12-10T21:11:52","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=2080"},"modified":"2019-12-13T18:15:21","modified_gmt":"2019-12-13T18:15:21","slug":"holly-jolly-aso","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/","title":{"rendered":"Holly Jolly ASO"},"content":{"rendered":"<p>It&#8217;s the most wonderful time of the year\u00a0\u2014 and that means it&#8217;s time for your most wonderful ASO strategy!\u00a0Holidays are the perfect opportunity to add in a bit of festive flair to your app\u2019s listing. In case you&#8217;ve missed the sound of sleigh bells and taste of magic in the air, here are a few ways you can use your app to capitalize on Santa&#8217;s sleigh:<\/p>\n<h2><b><\/b><b>1) Icy Icons<\/b><\/h2>\n<p>Bring a little holiday cheer to your users home screens. Add snow, reindeer antlers or a Santa hat to your app icon. If your icon features characters, give them a little festive flair. Candy canes, presents, ugly Christmas sweaters and twinkling lights are all seasonally appropriate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2090 size-large\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Icons-1-1024x444.png\" alt=\"\" width=\"960\" height=\"416\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Icons-1-1024x444.png 1024w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Icons-1-300x130.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Icons-1-768x333.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Icons-1.png 1200w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b><b>2) Snowy Screenshots<\/b><\/h2>\n<p>Don\u2019t let the festivities end at your icon. Deck the halls with holiday screenshots. Similar to your icon, you can add in snow, festive characters and all sorts of holiday cheer. Ornaments, wreaths, reindeer, sleds \u2014 all waiting to make their debut on your app listing! Your screenshots can be a prime spot to highlight any seasonal events your app has going on.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>3) Have Santa craft a sleighing subtitle<\/b><\/h2>\n<p>What\u2019s the best way to show users that your app is exactly what they want for Christmas? A sleighing subtitle! This can be another spot to highlight seasonal events going on in your app. Adding holiday keywords to your subtitle can also help you to rank for these search terms. Be careful though \u2014 removing keywords from your subtitle to make room for your festivities might hurt your regular rankings. Make sure you&#8217;re positive in any changes you make.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>4) Add some prizes for those who made the nice list<\/b><\/h2>\n<p>Consider updating your app to have seasonally appropriate challenges or limited edition prizes. Take Clash of Clans or Candy Crush for example. Both apps have updated recently to include holly jolly holiday content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2083 size-large\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Updates-1024x444.png\" alt=\"\" width=\"960\" height=\"416\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Updates-1024x444.png 1024w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Updates-300x130.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Updates-768x333.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/12\/Updates.png 1200w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Even if you aren\u2019t doing a huge holiday fiesta<i> <\/i>for your app this December, that doesn\u2019t mean you can\u2019t partake. Tweaking your ASO strategy for seasonal changes and holidays can both help boost your organic installs and keep users engaged throughout the year.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><a href=\"https:\/\/www.theasoproject.com\/contact\">Ready to get your ASO off the ground and flying? Talk to one of our ASO experts for free to learn how you can guide your ASO sleigh today!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the most wonderful time of the year\u00a0\u2014 and that means it&#8217;s time for your most wonderful ASO strategy!\u00a0Holidays are the perfect opportunity to add in a bit of festive flair to your app\u2019s listing. In case you&#8217;ve missed the sound of sleigh bells and taste of magic in the air, here are a few [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[51,50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holly Jolly ASO | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/\",\"name\":\"Holly Jolly ASO | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2019-12-10T21:11:52+00:00\",\"dateModified\":\"2019-12-13T18:15:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/holly-jolly-aso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holly Jolly ASO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. 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