{"id":1891,"date":"2019-08-08T15:04:43","date_gmt":"2019-08-08T15:04:43","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=1891"},"modified":"2019-08-08T19:09:36","modified_gmt":"2019-08-08T19:09:36","slug":"aso-goes-back-to-school","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/","title":{"rendered":"ASO goes back to school"},"content":{"rendered":"<p>August is among us and that means that it\u2019s back to school season! In a few weeks\u2019 time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoubtedly leads to less time that kids are on their phones, back-to-school can still translate to an awesome opportunity for your app. You just have to know how to initialize the proper ASO Strategy.<\/p>\n<h2><\/h2>\n<h2><strong>Seasonalize your app listing<\/strong><\/h2>\n<p>Like we talked about with before with prepping your app for summer, adding school themed aspects to your app listing could help it be more attractive to kids. This includes updating your icon, screenshots and even your title or subtitle! For shopping or fashion apps, start hitting up the \u201cback to school\u201d shopping mania that happens every year. If your app has a social or communication aspect, you can also bring this into play with school kids.<\/p>\n<h2><strong>Take advantage of sports<\/strong><\/h2>\n<p>The NFL and College football are both coming back into swing. If your app has some sort of sport-related aspect, play into that. High school sports are also starting back up, giving you the perfect chance to target high school athletes or high school fans! Soccer, football, volleyball and cheerleading are all up for grabs!<\/p>\n<h2><strong>Bring in school-themed perks and challenges<\/strong><\/h2>\n<p>If your app has a rewards or challenges aspect, bring in limited edition back-to-school themed aspects. This could be anything from a special \u201cbadge\u201d to a whole set of school inspired activities.<\/p>\n<h2><strong>Capitalize on learning<\/strong><\/h2>\n<p>Parents and kids alike will be searching for apps to both help them prepare for the upcoming school season and to do well during school. If you have an app that can help in any respect (think student communication, logic games, to-do lists, school supplies, etc), then make sure you\u2019re highlighting that both in your app listing and in your app.<\/p>\n<h2><strong>Encourage kids to share<\/strong><\/h2>\n<p>Consider taking advantage of features in your app that encourage kids to share you app. This could be anything from sharing a high school to providing incentives for adding friends in your app.<span class=\"Apple-converted-space\">\u00a0During the summer, kids weren&#8217;t around each other nearly as much. Now that they&#8217;ll be concentrated together for roughly 8 hours a day, they&#8217;re going to\u00a0talk a lot more and share about the apps they love.<\/span><\/p>\n<p>The start of the school year is an exciting time \u2014 in many ways, it\u2019s a fresh start! Take advantage of the upcoming school year and make sure your app is gets on and stays on kids\u2019 phones.<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.theasoproject.com\/contact\">Need help getting ready for school? Talk to one of our ASO experts today!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>August is among us and that means that it\u2019s back to school season! In a few weeks\u2019 time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoubtedly leads to less time that kids are on their phones, back-to-school can still translate to an awesome opportunity for your app. You just [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[71,258,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASO goes back to school | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/\",\"name\":\"ASO goes back to school | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2019-08-08T15:04:43+00:00\",\"dateModified\":\"2019-08-08T19:09:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/aso-goes-back-to-school\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASO goes back to school\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. 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