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As you can see, the screenshot sizing is different across a lot of these apps. The larger the screenshot, the lower the chance that your short description will appear above the fold. Since Google doesn’t give you a set screenshot size, you have some flexibility to control where things fall above the fold. Solitaire Tripeaks even manages to have a three-line title and still get their one-line short description above the fold. Considering your screenshot sizes can help to ensure you aren\u2019t cutting off your short description for some users.\u00a0<\/span><\/p>\n <\/p>\n We already know having a preview video can be huge for your conversion rates. In the Play Store, if you upload a video to your app’s listing, by default, the “poster frame” of the video becomes your “Feature Graphic” which is 1024 x 500 (landscape). Once the feature graphic is displayed, the Play Store shrinks vertical screenshots to match the height of the Feature Graphic \/ video. In the examples below, we can see how this impacts the visibility of the short description.<\/p>\n <\/p>\n <\/p>\n The short description in the Play Store is an interesting, and worthy, element to split test because it’s the first descriptive piece of text that users will see. When split testing, it’s important to take into consideration whether or not it’s visible and above the fold. While we’ve just laid out some reasons why your short description might be hidden, we’re not necessarily recommending you make immediate changes! You should always split test different aspects of your app’s page in order to determine what works best for your app. It\u2019s also important to remember that Androids come in a variety of screen sizes and this only adds to the challenge of making your description appear above the fold. So go give it a test!<\/p>\n <\/p>\n In the Play Store, Google provides a metadata field called the “Short Description” which allows developers to enter up to 80 characters of text. This short description is displayed on the app’s page directly below the screenshots. Aside from the title, the short description is one of the main pieces of text that is visible […]<\/p>\n","protected":false},"author":6,"featured_media":1841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20],"tags":[16,263,15,296],"yoast_head":"\n3) Preview Videos<\/b><\/h2>\n
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<\/p>\nStill struggling with your Android app listing? Contact one of our ASO experts today to talk above getting a personalized Google Play Store ASO Strategy for you!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"