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Google Play Developer Console<\/strong><\/p>\n <\/p>\n Why do deletions and uninstalls matter? Because an app with a high deletion rate is an app that won\u2019t succeed in Apple and Google\u2019s stores. If your app has a high deletion rate, then figuring out why (or even who) and making the corresponding changes can go a long way in improving your app\u2019s performance on the app stores.\u00a0<\/span><\/p>\n <\/p>\n The number of times your app crashes (closes out unexpectedly) can greatly influence your app quality, along with your rating and reviews if users are unhappy with the performance of the app. By monitoring crashes and understanding crash logs, developers can stay on top of issues and quickly fix them to avoid consistent crashes.<\/p>\n <\/p>\n Low user engagement goes hand in hand with deletions. If people aren\u2019t using your app, they\u2019re more likely to delete it. Both Google and Apple allow you to track user engagement through various metrics. Google will show you statistics such as how long it takes your app to load and how many users who have your app installed have actually used it. Viewing detailed retention metrics on each platform can provide insight into a user’s “stickiness” or how likely they are to stick around. You can use all of these metrics to see how often people are using your app \u2014 and if they\u2019re getting a decent experience while doing so. You can also check your uninstalls to see if there\u2019s been a mass exodus from your app. This could signal that your app is taking too long to load, eating up battery, crashing often among other factors.<\/p>\n Apple also gives you crash data so you can see if your app is having a problem on a particular device or iOS version. Apple also gives you metics such as the number of sessions, active devices and your average retention rate. Having high user engagement metrics signals to Apple\u2019s platform that your app is worth having on a user\u2019s device.\u00a0<\/span><\/p>\n <\/p>\n Google Play Developer Console Vitals<\/strong><\/p>\n <\/p>\n One of the most effective ways to increase user retention is through push notifications. These are designed specifically to aid developers in bringing users back into their app. Utilizing well-crafted calls to action and sending them at the correct times for your users to see them can make push notifications a great leverage factor in your daily user retention.<\/p>\n Check out this push notification from Gas Buddy. Who doesn’t want free gas and music?<\/p>\n \u00a0<\/span><\/p>\n Possibly the Holy Grail of app performance, ratings don\u2019t just tell you how your app is doing \u2014 they tell the world. Having a good app rating is crucial to having a successful app. One swanky feature on the Google Play Console is the ability to create a \u201cpeer group\u201d. You can compile a list of your competitors to determine their average rating. With a peer group, you can see how users think of your app versus your competitors. If your app rating is higher, then you know you\u2019re doing well. If it\u2019s lower, then some changes might be in order.\u00a0<\/span><\/p>\n![\"\"](\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-23-at-2.22.09-PM-1024x525.png\")
<\/p>\nCrashes<\/b><\/h2>\n
User Engagement<\/b><\/h2>\n
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<\/p>\nUsing Push Notifications<\/b><\/h2>\n
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<\/p>\nRatings & Reviews<\/b><\/h2>\n
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