{"id":1539,"date":"2019-05-02T21:01:20","date_gmt":"2019-05-02T21:01:20","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=1539"},"modified":"2019-05-16T19:33:57","modified_gmt":"2019-05-16T19:33:57","slug":"10-tips-for-your-app-preview-video","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/","title":{"rendered":"10 Tips for Your App Preview Video"},"content":{"rendered":"<p><span style=\"font-weight: 400\">App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Use these 10 tips to make sure you get the most from your app preview video:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Focus on your app\u2019s core features and content<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">You only have a short window to grab users\u2019 attention, so make it count. Don&#8217;t worry about fancy intros that waste time &#8212; get right to it. Show off your app&#8217;s top features as soon as possible!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>2. Use a second and third preview to highlight additional features<\/strong><\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In the App Store, you can have up to 3 preview videos. But if you make more than one, make sure each one shows something new about your app. If your app is full of features consider adding multiple videos to make sure you demonstrate all of the key features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>3. Storyboards are your friend<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">You only have 15-30 seconds per video to show off your app. Make sure you make them count by planning out the features that need to be shown of your app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>4. Make sure your preview only contains footage from the app itself <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This means no shots of people on their phones using your app. Apple requires that all footage is taken directly from your app, otherwise they\u2019ll reject your video. You can definitely implement text, transitions and cut scenes of non-app usage into your video, but limit the amount of screen time these elements get and focus on the UI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>5. Remember your audience <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">App previews are for everyone, which means they need to be made with everyone in mind. Your app preview can\u2019t have any violence, sexual themes, profanity and\/or objectionable content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>6. Utilize \u201ctouch hotspots\u201d to help show how users interact with the app <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Highlighting the areas on the screen where the user is &#8220;touching&#8221; during the video can be helpful for viewers following along. This will also help give users a better look at what it\u2019s like to use your app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>7. Choose your poster frame wisely<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Poster frames show up whenever app previews don\u2019t autoplay. This makes it important to choose a visually compelling shot of your app footage, so users will still feel inclined to tap on it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>8. Choosing audio <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If your app has a soundtrack with it, consider using the same music in your app preview. This can help establish continuity and functionality within your app. Apple <strong>does<\/strong> allow voiceovers, but they recommend a high-quality or professional voiceover.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>9. Using copy <\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">App previews are muted by default on the App Store, so adding copy to you footage is always a good idea. This helps to give context to your audience as to what is happening in the video. Utilizing text cut scenes helps a user understand more about what they&#8217;re seeing &#8212; remember, this could be the first time they&#8217;ve ever seen your app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\"><strong>10. Transitions<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you use transitions in your preview video, Apple recommends keeping them simple. You don\u2019t want to add in any fancy transitions that give off the idea that there is some sort of functionality in your app that it doesn\u2019t have. Transitions like dissolves and fades are best for app previews.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>For more information\/recommendations check out <a href=\"https:\/\/developer.apple.com\/app-store\/app-previews\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple&#8217;s Developer Guidelines for App Preview Videos<\/a>.<\/p>\n<p>For a detailed overview of specifications from sizing to formatting, check out <a href=\"https:\/\/help.apple.com\/app-store-connect\/#\/dev4e413fcb8\" target=\"_blank\" rel=\"noopener noreferrer\">Apple&#8217;s App Preview Specifications<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The above tips give you a great starting place from which to launch your own app preview. Follow them and you\u2019ll have yourself a preview video that shows users everything that they want (and didn\u2019t know they want) to see from your app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center\"><em><strong>Want help creating an awesome preview video? Stuck on keywords or screenshots? <\/strong><\/em><\/h4>\n<h4 style=\"text-align: center\"><span style=\"font-weight: 400\"><a href=\"https:\/\/www.theasoproject.com\/contact\">Contact The ASO Project today to start your path to App Store Optimization<\/a>!<\/span><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads? &nbsp; Use these 10 tips to make sure you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[106,5,108,166,107,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Your App Preview Video | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liv Ade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/\",\"name\":\"10 Tips for Your App Preview Video | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2019-05-02T21:01:20+00:00\",\"dateModified\":\"2019-05-16T19:33:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/10-tips-for-your-app-preview-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Tips for Your App Preview Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/cc7941de242fb5fac81177e766e7a0c7\",\"name\":\"Liv Ade\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/909ca00bea311ea0046ffd2d34cefaa4?s=96&d=mm&r=g\",\"caption\":\"Liv Ade\"},\"description\":\"Graduating from Wheaton College (IL), Liv started working with the ASO Project in 2019. 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