{"id":1325,"date":"2018-09-04T15:43:13","date_gmt":"2018-09-04T15:43:13","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=1325"},"modified":"2018-09-04T15:43:13","modified_gmt":"2018-09-04T15:43:13","slug":"reinstalls-important-aso-strategy","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/reinstalls-important-aso-strategy\/","title":{"rendered":"Reinstalls: why they are so important for your ASO strategy"},"content":{"rendered":"

When’s the last time you reinstalled an app you’ve had in the past? We all know you’ve probably gotten stuck on a Candy Crush level, deleted the app in frustration only to reinstall it every Thanksgiving when you’re sitting around listening to your weird uncle’s childhood story you’ve heard a 87 times before. Turns out, 42% of app installs are actually reinstalls (Tune<\/a>).<\/p>\n

Let’s dig into the anatomy of a reinstall campaign and give you some ideas to take advantage of this sleeping giant with ASO.<\/p>\n

What is a reinstall?<\/h2>\n

Reinstalls are app installations from users who have previously downloaded and installed that app.<\/p>\n

Why do people reinstall?<\/strong><\/p>\n

Think about your reinstall history. There is a misconception that reinstalls come from users with poor phone storage space who have to delete apps to swap the space for other apps. While this is a small percentage of the reason people reinstall, what actually happens is that users get tired of apps or complete all available features\/levels\/offerings. Still more people just want to give apps another try; maybe the app was too buggy, or they deleted by accident, or maybe they needed the app to save using a mobile store coupon or savings app.<\/p>\n

ASO PROTIP:<\/strong> Reinstalls make up almost 30% of all app downloads in North America, with Mexico at close to 40% reinstalls, Canada at 33.5%, and the United States at 27% (Tune<\/a>).<\/p>\n

Reinstall rates vary by app category with some of the most reinstalled categories being: productivity<\/strong> (how ironic and yet, so real<\/em>), social networking<\/strong> (think about all the bad dates people went on and then went back to swiping right), travel<\/strong>, education<\/strong>, and business<\/strong>.<\/p>\n

How can you increase reinstall rate with ASO?<\/h1>\n

What’s New Text<\/h2>\n

Your “What’s New” text could be a big conversion factor. It’s important to draw reinstalls by telling users what is new in your app and giving them even more reason to redownload after searching for you or finding you again organically.<\/p>\n

For example, games are reinstalled 55% more frequently than non-game apps. Some great ways to bring game users back are to:<\/p>\n