{"id":1279,"date":"2018-07-30T17:15:13","date_gmt":"2018-07-30T17:15:13","guid":{"rendered":"https:\/\/www.theasoproject.com\/blog\/?p=1279"},"modified":"2018-07-30T17:15:13","modified_gmt":"2018-07-30T17:15:13","slug":"apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/","title":{"rendered":"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea"},"content":{"rendered":"<h2>In addition to the expansion to Mexico, Switzerland and Canada last November, <strong>Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea<\/strong>.<\/h2>\n<p>This roll out has been much anticipated by Search Ads users everywhere as the platform&#8217;s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this is the time to test it out.<\/p>\n<p>The newly supported countries had access to campaign creation using Search Ads Advanced on July 25, 2018 at 4 PM PDT. Those campaigns will appear on the App Store on August 1, 2018 at 4 PM PDT.<\/p>\n<p>Search Ads Basic is available across all 13 supported countries starting on August 22, 2018 at 10 AM PDT.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1280 size-large\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/07\/Apple-search-ads-expands-1024x587.png\" alt=\"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea | The App Store Optimization Company | The ASO Project\" width=\"960\" height=\"550\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/07\/Apple-search-ads-expands-1024x587.png 1024w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/07\/Apple-search-ads-expands-300x172.png 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/07\/Apple-search-ads-expands-768x440.png 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/07\/Apple-search-ads-expands.png 1990w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Apple Search Ads is an effective way for developers to boost their apps&#8217; search visibility and target their ideal users right within the native App Store platform. This advertising method has proven to be a cost-effective\u00a0tactic for increasing downloads and will surely help developers in more areas of the world see success with their apps.<\/p>\n<p>Search Ads do not display to users who have already downloaded the app, keeping CPIs low and conversion rates high.<\/p>\n<div class=\"content_area\">\n<div id=\"post-1187\" class=\"post-1187 post type-post status-publish format-standard has-post-thumbnail hentry category-apple\">\n<div class=\"entry\">\n<p>Another exciting feature to hit Search Ads is the new Creative Ad Sets we spoke about in our recent article,\u00a0<a href=\"https:\/\/www.theasoproject.com\/blog\/how-to-split-test-on-ios-w-search-ads-creative-sets\/?src=bl\">How to split test on iOS [w\/ Search Ads Creative Sets].<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1157 size-large\" src=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/05\/unnamed-1024x557.jpg\" alt=\"The secondary takeaway is related to the new Creative Ad Sets we spoke about in our recent article, How to split test on iOS [w\/ Search Ads Creative Sets].\" width=\"960\" height=\"522\" srcset=\"https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/05\/unnamed-1024x557.jpg 1024w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/05\/unnamed-300x163.jpg 300w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/05\/unnamed-768x418.jpg 768w, https:\/\/www.theasoproject.com\/blog\/wp-content\/uploads\/2018\/05\/unnamed.jpg 1356w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: left;\">Do you have an app available in\u00a0France, Germany, Italy, Spain, Japan or South Korea? Do you need more users?<\/p>\n<p style=\"text-align: left;\">Let our team of Apple Search Ads Pros set you up for success with a tailored ad campaign.<\/p>\n<div class=\"content_area\">\n<div id=\"post-1154\" class=\"post-1154 post type-post status-publish format-standard has-post-thumbnail hentry category-apple category-tips-and-tricks tag-graphic-optimization tag-ios tag-screenshots tag-split-test tag-split-testing\">\n<div class=\"entry\">\n<h1 style=\"text-align: center;\">Ready to get optimized?<\/h1>\n<h2 style=\"text-align: center;\">Request a free discovery call from our team of App Store Optimization pros!<\/h2>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.theasoproject.com\/contact?src=bl\">Contact us today<\/a>.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform&#8217;s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,19],"tags":[65,37,254,255,256],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea<\/title>\n<meta name=\"description\" content=\"Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Schnittker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/\",\"name\":\"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2018-07-30T17:15:13+00:00\",\"dateModified\":\"2018-07-30T17:15:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\"},\"description\":\"Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f\",\"name\":\"Erin Schnittker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g\",\"caption\":\"Erin Schnittker\"},\"description\":\"Erin Schnittker is a graphic design &amp; digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin\u2019s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients\u2019 apps.\",\"sameAs\":[\"https:\/\/www.theasoproject.com\"],\"url\":\"https:\/\/www.theasoproject.com\/blog\/author\/erin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea","description":"Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/","twitter_misc":{"Written by":"Erin Schnittker","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/","url":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/","name":"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea","isPartOf":{"@id":"https:\/\/www.theasoproject.com\/blog\/#website"},"datePublished":"2018-07-30T17:15:13+00:00","dateModified":"2018-07-30T17:15:13+00:00","author":{"@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f"},"description":"Apple Search ads\u00a0are now officially available in France, Germany, Italy, Spain, Japan and South Korea.","breadcrumb":{"@id":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theasoproject.com\/blog\/apple-search-ads-expands-to-france-germany-italy-spain-japan-and-south-korea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theasoproject.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apple Search Ads expands to France, Germany, Italy, Spain, Japan and South Korea"}]},{"@type":"WebSite","@id":"https:\/\/www.theasoproject.com\/blog\/#website","url":"https:\/\/www.theasoproject.com\/blog\/","name":"The ASO Project Blog","description":"App Store Optimization News, Tips and Best Practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/929a12bba40df3793ff65058e66e3c1f","name":"Erin Schnittker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4edbd21a57669525d9230dbe6c0dce5b?s=96&d=mm&r=g","caption":"Erin Schnittker"},"description":"Erin Schnittker is a graphic design &amp; digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin\u2019s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients\u2019 apps.","sameAs":["https:\/\/www.theasoproject.com"],"url":"https:\/\/www.theasoproject.com\/blog\/author\/erin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/1279"}],"collection":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":6,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions\/1288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/media?parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/categories?post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasoproject.com\/blog\/wp-json\/wp\/v2\/tags?post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}