{"id":104,"date":"2017-06-01T19:11:10","date_gmt":"2017-06-01T19:11:10","guid":{"rendered":"https:\/\/theasoproject.com\/blog\/?p=104"},"modified":"2017-06-27T15:53:20","modified_gmt":"2017-06-27T15:53:20","slug":"leverage-apple-search-ads-aso","status":"publish","type":"post","link":"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/","title":{"rendered":"Leverage Apple Search Ads for ASO"},"content":{"rendered":"

Apple\u2019s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords.<\/p>\n

So how can you use\u00a0this platform to help your ASO strategy?<\/p>\n

\"\"<\/p>\n

Search Popularity<\/h3>\n

The most valuable piece of the Search Ads platform is researching the \u201cSearch Popularity\u201d data of keywords and understanding the highly searched terms. The drawback of the platform is that it displays the Popularity value in a sliding scale representing the \u201cscore\u201d out of 100.<\/p>\n

In order to simplify this for developers, we\u2019ve created a simple\u00a0Chrome<\/a>\u00a0[Chrome Store<\/em>] and\u00a0Safari<\/a>\u00a0[direct download<\/em>]\u00a0extension that adds a numerical value to the platform screen, which makes a developer\u2019s research much easier! Both extensions are free to download and open to the public.<\/p>\n

Utilizing this data will help you to structure an effective app title and keyword list for your iOS app. Still need help? No problem;\u00a0we provide custom packages for our clients, tailored to their exact needs.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Campaign “Search Terms”<\/h3>\n

In addition to the Search Popularity data, you can explore the \u201cSearch Terms\u201d section of your\u00a0Ad Group to see which keywords are performing. Sorting the results by different parameters (impressions, TTR, Conversion, etc\u2026) you can gain a lot of insight into your highest performing keywords and those that convert the highest percentage of users. In addition to your “best” keywords, you can find the terms that convert a low percentage of users. This would generally mean that when a user searches for a that term, your app is not something they’re interested in.<\/p>\n

 <\/p>\n

A piece of the pie<\/h3>\n

Search Ads are only one piece of the ASO pie. A successful\u00a0App Store Optimization strategy requires attention to every aspect of your app. By focusing on keyword research, improving conversions and implementing a strong content marketing strategy, you can conquer the challenge of ASO and grow the organic installs of your app.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple\u2019s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use\u00a0this platform to help your […]<\/p>\n","protected":false},"author":2,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[39,40,5,38,37],"yoast_head":"\nLeverage Apple Search Ads for ASO | The ASO Project Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Dunham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/\",\"name\":\"Leverage Apple Search Ads for ASO | The ASO Project Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\"},\"datePublished\":\"2017-06-01T19:11:10+00:00\",\"dateModified\":\"2017-06-27T15:53:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/75d366aa1648621b1d149fb591acee20\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/leverage-apple-search-ads-aso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theasoproject.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leverage Apple Search Ads for ASO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#website\",\"url\":\"https:\/\/www.theasoproject.com\/blog\/\",\"name\":\"The ASO Project Blog\",\"description\":\"App Store Optimization News, Tips and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theasoproject.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/75d366aa1648621b1d149fb591acee20\",\"name\":\"Todd Dunham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theasoproject.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038a43945f2e855c4db09ca7be78fd9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038a43945f2e855c4db09ca7be78fd9d?s=96&d=mm&r=g\",\"caption\":\"Todd Dunham\"},\"description\":\"An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. 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