The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let\u2019s review some of the most common iTunes Connect keyword mistakes.<\/p>\n
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iTunes Connect allows developers 100 characters of keywords, use them! If you\u2019re not using all 100 characters, that\u2019s your first (major) mistake. Make sure to fill out as many keywords as you possibly can (while keeping them relevant to your app).<\/p>\n
<\/p>\n
For this, let\u2019s use an example. Say we have a diet app, and we call it:<\/p>\n
Cool Carb Diet<\/i><\/p>\n
and we use the following keywords:<\/p>\n
best diet, carb diet, healthy diet, fast, weight loss, low carb, no carb, healthy, foods, quick, the<\/i><\/p>\n
There are some issues with this\u2026 Firstly, the spaces. By eliminating spaces, we\u2019ve freed up 10 more characters to use. Next, the repeats. This is the most common mistake we\u2019ve seen from developers. If it\u2019s in your title, don\u2019t use it in keywords, if it\u2019s a keyword, don\u2019t use it in your title. To free up even more room room in the keywords field, try adding a keyword or two into your app\u2019s title. Let\u2019s give it a try:<\/p>\n
Cool Carb Diet – Fast, Healthy Weight Loss<\/i><\/p>\n
We no longer need to use “carb”, \u201cfast\u201d, \u201chealthy\u201d, \u201cweight\u201d and \u201closs\u201d in our keywords. Now, let\u2019s rewrite our keyword list excluding repeats, and those in the title:<\/p>\n
best,low,no,foods,quick,the<\/i><\/p>\n
Our new list is 27 characters. We have an additional 73 characters of keywords to maximize our search visibility.<\/p>\n
<\/p>\n
Use keywords that apply to your app. Just because a keyword has no search results, or only 2 other apps, doesn\u2019t mean people want to find your app. If people are looking for something unrelated to your app, just because you\u2019re first doesn\u2019t mean you\u2019ll get downloads. The real key to good keyword optimization is finding the keywords that are highly searched, and low competition.<\/p>\n
Hopefully, this guide helps you to avoid common keyword mistakes. Keyword relevancy and finding those \u201chidden\u201d keywords is the hardest part of ASO. The good news is that here at The ASO Project, we\u2019ve developed technology that does exactly that. Our proprietary technology and algorithm allow us to find those keywords that are heavily searched and underutilized by your competition. Interested in learning more about how we do this, and how we can produce organic downloads for your app? Contact us<\/a> for a free consultation or read more<\/a> about app store optimization.<\/p>\n If you\u2019re attending Casual Connect in San Francisco, be sure to check out the presentation by our CMO, Blake Pollack, when he speaks on the topic \u201cASO or Bust!: When Discoverability is Everything\u201d on Thursday, August 13th at 2:00 PM.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":" The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let\u2019s review some of the most common iTunes Connect keyword mistakes. Less than 100 characters: iTunes […]<\/p>\n","protected":false},"author":5,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[35,7,6,33,34,36],"yoast_head":"\n