The ASO Project

    Grow your app witha team of ASO pros

    Full-service App Store Optimization plus expert Apple Ads and Google App Ads management — backed by a dedicated team and custom in-house tools.

    Since 20141,000+ apps optimized30+ years marketing experience

    Trusted by leading apps worldwide

    • Hotspot Shield
    • Keeper
    • Lose It!
    • Malwarebytes
    • MeetMe
    • MileIQ
    • Musicnotes
    • Performance Golf
    • Shipt
    • Skyscanner
    • Speedtest
    • What to Expect

    Everything you need to
    grow your app

    One team for ASO, paid UA, and the technology that ties it all together.

    App Store Optimization
    Organic growth

    App Store Optimization

    Climb the rankings, convert more installs.

    • Text & keyword optimization
    • Conversion rate optimization
    • Review management
    • Localization at scale
    Apple Ads & Google App Ads
    Paid acquisition

    Apple Ads & Google App Ads

    Scale spend without scaling CPI.

    • Dedicated team members
    • In-house automation tech
    • MMP integrations
    • Custom Product Pages & creatives
    Tools & Technology
    Built in-house

    Tools & Technology

    Software that gives your team superpowers.

    • Apple Ads manager
    • ASO dashboard
    • Looker Studio connectors
    • Reviews tracker & replies
    What you get

    Outcomes that move the metrics that matter

    Real numbers from real campaigns — not vanity dashboards.

    More organic downloads

    Climb the charts for the keywords that actually convert.

    Better conversion rate

    Turn more store visitors into engaged installs.

    Lower cost per install

    Spend less to acquire the users worth keeping.

    Crystal-clear reporting

    Live dashboards and alerts, no spreadsheets required.

    We'll set realistic targets together in your audit — grounded in your category and stage.

    How we work

    A proven 4-step process — then we rinse, repeat, and compound the wins.

    1. Audit

      Deep dive into your store presence, competitors, and current campaigns.

    2. Strategy

      Custom roadmap covering keywords, creatives, paid UA targets and KPIs.

    3. Execution

      Your dedicated team ships consistent optimizations and runs ad campaigns.

    4. Reporting

      Automated dashboards plus a human in the loop, every step of the way.

    Then we iterate — test, learn, and compound results month after month.
    Client love

    What our clients say

    I highly recommend The ASO Project team if you're looking to work with an agency that feels like an extension of your team, and prioritizes delivering results!
    Erin Webster-Shaller
    Erin Webster-Shaller
    VP of Marketing
    Lose It!
    From creative work to analytics and optimizations, The ASO Project does it all. We've worked with the team for over 5 years because they get results.
    Max Scholle
    Max Scholle
    SVP, Global Marketing
    Keeper Security
    The ASO Project feels like an extension of our team. They're thoughtful, data-driven, and always bring practical recommendations backed by evidence. They've helped us run better experiments, make smarter decisions, and improve performance.
    Chris Cowan
    Chris Cowan
    Marketing Manager
    Skyscanner
    By the numbers

    Over a decade of moving apps up the charts

    2026
    We began serving clients
    0+
    Years of marketing experience
    0+
    Apps optimized for app stores
    FAQ

    Frequently asked questions

    Everything you need to know before we start working together.

    We grow your app's visibility and conversion rate in the App Store and Google Play: keyword research and metadata, creative testing (icons, screenshots, preview videos), A/B testing via Product Page Optimization and Play Store Experiments, ratings and review strategy, and continuous performance monitoring. We also connect ASO to your paid UA so organic and paid reinforce each other.

    Get ASO experts, designers, video editors and a reporting dashboard.

    Tell us about your app. A senior member of our team will reply within 1 business day.

    • No long-term contract
    • Simple, straightforward pricing models
    • Senior strategist on every account
    The ASO Project

    © 2026 The ASO Project. All rights reserved.